Today, everyone is on mobile, be it for online shopping or watching a movie. After all,who won’t like to access information in real-time? Mobiles do exactly the same. You could watch movies on your mobile, play games, download videos, stream live TV, buy instagram likes in seconds, send money internationally and much, much more.
Thus, mobile optimization is the key. It is simply making a website’s contents flexible enough to be viewed on a mobile screen or say, any screen resolution, without compromising on the data. So, if someone is lazing around or is on the go, he can simply search on the mobile to get what he wants.
Now, from the business perspective, mobile optimization greatly increases its customer base and sales. The necessities can be classified under the following sub-heads:
Smartphones are ruling the people, and the convenience they provide is impeccable. A mobile optimized website is an add-on, where the navigation and scrolling become so easy.Thus, more people can get easy access to the services offered by a business.
- Increased sales:
Since mobile optimized sites offer easy viewing of products and services and take lesser time in loading, they increase sales as more users find it hassle-free to book or order a product. The recent stats read that mobile commerce has increased by 23% on account of this.
- Increased conversion rates:
With 60% of users searching via mobiles, a properly optimized website gets chances to convert visitors into potential customers.
A few facts to further justify – Through mobile search, 55% of conversion takes places in an hour. Overall, the conversion rate through mobile optimized sites is 90%.
- Increased traffic:
Mobile-friendly websites attract more customers owing to their easy availability and convenient interface. The CTAs are optimized so as to entice the customers into the specific areas without taking much of their time.
Increased page ranking:
Google today prioritizes mobile version of a website to index it in SERP as 3 of every 5 searches come from mobiles. Clearly, for an increased ranking in Google and enhancing your visibility, having a responsible mobile optimized website is of utmost importance.
Better brand management:
It is a reverse strategy, where a user is likely to return to the website through a desktop after having viewed it through a mobile. People are more into multi-screening before accomplishing a task. A recent study confirms the same with a figure of 90% people doing it.
Reduced bounce rate:
Once again, with constant increase in ‘accessing web through mobile’ tendency amongst users, not working on mobile optimization is practically increasing the bounce rate.Hence, a responsive site can reduce your bounce rate to a considerable amount.
On the other hand, even Google’s Hummingbird has reaffirmed that the page rankings in the Search Engine Results Page (SERPs) are likely to suffer in the coming years, due to unavailability of mobile optimized versions of certain websites.
Finally, mobile optimization is a junction where both the ends meet:the customer and the business. It fulfills targets for both. Even social media referrals, most preferred discounts and other coupons are available mostly on mobile phones. A customer is thus allured to avail the services from the mobile phones itself, thereby boosting a business.